onsdag 26 augusti 2009

I wrote a script...



...and then the super-awesome folks at PixlFamily turned it into a commercial. It was like magic!

tisdag 25 augusti 2009

fredag 21 augusti 2009

torsdag 20 augusti 2009

Three advertisements for Baader-Meinhof Beer.






(click for full-size images)

Sadly (and/or understandably), Baader-Meinhof Beer doesn't exist. Me and my Ad Mattias Rolund just felt like doing some fun ads and thought that a fake beer brand was a good way to go. It also allowed Emil to write an interesting company background story; click the topmost picture to read it.

The strategy behind Baader-Meinhof Beer is "refined decadence". That's why there's a unicorn and a donkey in the logo. That's why the Baader family are drunks while the Meinhof family are connoisseurs. That's why we're writing about serious experiments with drunk monkeys. And that's why we reward pictures of vomit with trips to New York's Museum of Modern Art.

Yes, we are aware of the terrorist organization with the same name. No, we don't think that killing people is cool. We do, however, think that Baader-Meinhof is just about the best name a beer could have (if you disregard the bloodstained connotations).

Spraydate


(klicka på bilden för att se den högupplöst)

Oneshot för Spraydate som gick i Min Häst Café.

Lars Kepler - Hypnotisören

(click image for hi-res version)

Together with our friends at Hummingbirds, we came up with the design for (soon to be) international bestseller "The Hypnotist" by Lars Kepler. The photograph depicts an early scene in the book.

Johnér - Hej, du som sökte på...


(klicka på bilden för att se den högupplöst)

Kampanj som bygger på att Johnérs fotografer plåtar motiv baserade på bisarra sökningar gjorda i Johnérs bildbank.