Urbanears

A thing that happened: I wrote a script for these gravity-defying headphones from Urbanears (along with 3 other models). Moments later: Pixlfamily shot it, beautifully.

True Blood

 

Swedish publisher Månpocket had me and my AD Mattias Rolund help with designing the swedish translations of Charlaine Harris' novels about Sookie Stackhouse. We thought of the concept (in short: pulp fiction book cover meets 50's coke advertisement), while the ridiculously talented Mikael Eriksson did the drawing.

Se den mörka sidan av Stockholm / See the dark side of Stockholm

An outdoor campaign for the graphic novel "Gängkrig 145" (or Gang war 145), written by Jens Lapidus and illustrated by Peter Bergting. Not sure if it's immidiately apparent from the pictures, so I'll point out that the ads are supposed to look like they're transparent (or rather shows the world through a comic filter). Illustrations made by the very talented Peter Bergting.

Triwa - The one that didn't make it

Along with Hummingbirds, me and my AD Mattias entered the annual competition UTE, in which 23 agencies compete in making the best outdoor ad for a pre-selected brand or product. This year, it was Triwa, makers of old school-looking watches made of plastic and lots of color.

In the end, we chose between two ideas. As you've probably guessed, this one got dropped (as the competition is "blind", I can't show our entry for a couple of months). Still think it's nice, though.

I wrote a script...

...and then the super-awesome folks at PixlFamily turned it into a commercial. It was like magic!

Three advertisements for Baader-Meinhof Beer.

(click for full-size images)

Sadly (and/or understandably), Baader-Meinhof Beer doesn't exist. Me and my Ad Mattias Rolund just felt like doing some fun ads and thought that a fake beer brand was a good way to go. It also allowed Emil to write an interesting company background story; click the topmost picture to read it.

The strategy behind Baader-Meinhof Beer is "refined decadence". That's why there's a unicorn and a donkey in the logo. That's why the Baader family are drunks while the Meinhof family are connoisseurs. That's why we're writing about serious experiments with drunk monkeys. And that's why we reward pictures of vomit with trips to New York's Museum of Modern Art.

Yes, we are aware of the terrorist organization with the same name. No, we don't think that killing people is cool. We do, however, think that Baader-Meinhof is just about the best name a beer could have (if you disregard the bloodstained connotations).

Lars Kepler - Hypnotisören

(click image for hi-res version)

Together with our friends at Hummingbirds, we came up with the design for (soon to be) international bestseller "The Hypnotist" by Lars Kepler. The photograph depicts an early scene in the book.

Baader-Meinhof guiltvertising.

Gavlenet - More than enough

Working from the strategy "More than enough" ("Mer än lagom" in Swedish), I quickly wrote two scripts for a MTV-Cribs-spoofing commercial for broadband company Gavlenet. The idea was to have a cool hip-hop dude walking around his luxurious home showing just how much "more than enough" his lifestyle was, with one of the commercials being about his Internet connection. As the concept was about 3000 percent over budget, I gave up before writing that one.

...and since that day, Emil never forgot to consider the budget again.

1 - Badass samurai shoehorn

Just by looking at it, you'd think it's your average shoehorn, right? Thing is, it's made in Japan by these blacksmiths that make swords for the samurai. So it's my own badass samurai shoehorn. And it's tough as a ****! You know, if I wanted to, I could use this piece right here to put on Princess [the camera pans to the elephant walking by outside] her shoes. Well, if she had any. It's so tough, if you'd look really close, like with a microscope, you'd see all the atoms teaming up like these really tiny, really mean quarterbacks. In fact, I could basically use this shoehorn to take off Italy its boot!

Text: Gavlenet. More than enough.

2 - Golden toilet lid

Now this, this is something really special. You know how most celebrities have to get everything in gold, right? [in a faked, high-pitched diva voice] "I'm a star, so i can't eat unless it's with a golden fork", always like that... Well, I like gold too, but I don't want to have my home looking like the tomb of Tutanchamon, right? That bling thing is old, you know? So what I did was have all my golden stuff painted white. You notice how heavy the fridge door is? Well, that's because it's made out of gold. Uncomfortable in that chair? Gold. Having trouble opening the toilet lid? Me too, but you've got to make sacrifces, man!

Text: Gavlenet. More than enough.

A simple, copy-based Apple ad.

(Click for full-size image)