Urbanears

A thing that happened: I wrote a script for these gravity-defying headphones from Urbanears (along with 3 other models). Moments later: Pixlfamily shot it, beautifully.

Stockholm Quality Outlet - Hösttips i pluggform

Fyra pluggar som gick samtidigt i Metro, bland annat.

Se den mörka sidan av Stockholm / See the dark side of Stockholm

An outdoor campaign for the graphic novel "Gängkrig 145" (or Gang war 145), written by Jens Lapidus and illustrated by Peter Bergting. Not sure if it's immidiately apparent from the pictures, so I'll point out that the ads are supposed to look like they're transparent (or rather shows the world through a comic filter). Illustrations made by the very talented Peter Bergting.

Triwa - The one that didn't make it

Along with Hummingbirds, me and my AD Mattias entered the annual competition UTE, in which 23 agencies compete in making the best outdoor ad for a pre-selected brand or product. This year, it was Triwa, makers of old school-looking watches made of plastic and lots of color.

In the end, we chose between two ideas. As you've probably guessed, this one got dropped (as the competition is "blind", I can't show our entry for a couple of months). Still think it's nice, though.

Grebe/Träff – Någon sorts frid

För att skapa PR kring pocketlanseringen av boken "Någon sorts frid" gjorde vi fejkade brottsutredningar,framtagna utifrån bokens karaktärer. Mappen innehöll utredningsmaterial, komplett med ett självmordsbrev (som nämns men inte visas i boken), brottsplatsfoto och polisanteckningar, samt ett rabatterbjudande  hos Adlibris. Mapparna spreds i lokaltrafiken för att ge intrycket att de blivit kvarglömda av bokens brottsutredare.

Det verkar som att det funkade rätt bra.

Odds & ends

"Scen 18: Hotellrum.

Mördaren gör entré från höger."

Helsidesannons som gick i programbladet

för Stockholms Filmfestival Junior.

B2B inför lanseringen av

True Blood-serien på svenska.

Som vanligt, klicka på bilderna för att se dem igen, fast större.

Spraydate.se - Det finns ett bättre sätt att träffas

En jobbig taxiresa.

En dagen efter som är "sådär".

Två radiospottar för Spraydate.

I wrote a script...

...and then the super-awesome folks at PixlFamily turned it into a commercial. It was like magic!

Folkuniversitetet – Snabba kurser

(klicka på bilderna för att se dem i högupplösta versioner)

Three advertisements for Baader-Meinhof Beer.

(click for full-size images)

Sadly (and/or understandably), Baader-Meinhof Beer doesn't exist. Me and my Ad Mattias Rolund just felt like doing some fun ads and thought that a fake beer brand was a good way to go. It also allowed Emil to write an interesting company background story; click the topmost picture to read it.

The strategy behind Baader-Meinhof Beer is "refined decadence". That's why there's a unicorn and a donkey in the logo. That's why the Baader family are drunks while the Meinhof family are connoisseurs. That's why we're writing about serious experiments with drunk monkeys. And that's why we reward pictures of vomit with trips to New York's Museum of Modern Art.

Yes, we are aware of the terrorist organization with the same name. No, we don't think that killing people is cool. We do, however, think that Baader-Meinhof is just about the best name a beer could have (if you disregard the bloodstained connotations).

Spraydate

(klicka på bilden för att se den högupplöst)

Oneshot för Spraydate som gick i Min Häst Café.