Urbanears

A thing that happened: I wrote a script for these gravity-defying headphones from Urbanears (along with 3 other models). Moments later: Pixlfamily shot it, beautifully.

Stockholm Quality Outlet - Hösttips i pluggform

Fyra pluggar som gick samtidigt i Metro, bland annat.

True Blood

 

Swedish publisher Månpocket had me and my AD Mattias Rolund help with designing the swedish translations of Charlaine Harris' novels about Sookie Stackhouse. We thought of the concept (in short: pulp fiction book cover meets 50's coke advertisement), while the ridiculously talented Mikael Eriksson did the drawing.

Triwa - The one that did

(To be honest, I prefer the other one.)

Se den mörka sidan av Stockholm / See the dark side of Stockholm

An outdoor campaign for the graphic novel "Gängkrig 145" (or Gang war 145), written by Jens Lapidus and illustrated by Peter Bergting. Not sure if it's immidiately apparent from the pictures, so I'll point out that the ads are supposed to look like they're transparent (or rather shows the world through a comic filter). Illustrations made by the very talented Peter Bergting.

Triwa - The one that didn't make it

Along with Hummingbirds, me and my AD Mattias entered the annual competition UTE, in which 23 agencies compete in making the best outdoor ad for a pre-selected brand or product. This year, it was Triwa, makers of old school-looking watches made of plastic and lots of color.

In the end, we chose between two ideas. As you've probably guessed, this one got dropped (as the competition is "blind", I can't show our entry for a couple of months). Still think it's nice, though.

Stockholm Quality Outlet - En värld att fynda i

Tillsammans med Hummingbirds tog jag och AD-Mattias fram ett nytt reklamkoncept för Stockholm Quality Outlet. Vi fokuserar på att öka modegraden, lyfta fram de fantastiska priserna och därigenom höja köplusten bland SQO:s kunder. Vårkampanjen består av helsidesannonser i dagstidningar och magasin samt reklamfilm i TV4, och producerades i samarbete med produktionsbolaget Wreck Creative Studios.